POS worthy of the Premier League

November 25, 2022

Our cutting-edge POS has been catching the eye of major football clubs over the past few months and we examine why.

The challenges of recent years have been a catalyst for change and made clubs re-evaluate their retail offering. Fans expect clubs to deliver the omnichannel experience and deliver it fast. ClearCourse Sports POS is all about speed and customer-centricity, and so adapts well to the changing needs of sports club retail.

ClearCourse Sports POS features

Our knowledge and expertise in the sports sector have driven the development of our latest POS software. We want our clubs to be able to delight customers at the checkout.

That means a fast, efficient transaction with the fans’ best interest at its core. This is achieved in a number of ways:

Speed – lightning-fast transaction processing
Synchronisation – all touchpoints update instantly for live reporting and analysis
Capacity – comfortably handles thousands of transactions per second
Promotion intelligence – fans get the best deal possible from their rewards
Cross-channel purchase history – a single customer view
Kit Builder – processes custom shirt printing requirements
Match Day Mode – even more efficient transactions for increased sales throughput
Customer-facing media – inspire fans at the point of sale
Integrated Loyalty App – reward wallets, receipts and targeted offers
Integrated payments – powered by ClearAccept

What impact does this have on football club retail?

We built ClearCourse Sports POS to improve the fan experience by making it fast and simple for your retail team to use. Transaction processing time is reduced by minimising the number of taps needed, making the interface aesthetically uncomplicated and streamlining our software.

As well as speed, we worked on presenting in-store fans with the best deal possible. Our POS has the ability to combine all current discounts and offers in a way that means the fan pays the least. This feature puts fans first and conveys honesty and integrity from the club, leaving fans feeling good about their purchase.

The till software can also show fans’ loyalty scheme balances and rewards from cross-channel purchase history. This links online and in-store purchases against a single customer account, creating a single view of buying behaviour.

Your fans’ retail experience doesn’t start and end at the till. That’s why our POS integrates with our mobile loyalty app module. The two synchronise reward wallets, purchase history, email receipts and other customer information, as well as any promotional incentives. The POS and app duo drives the omnichannel experience and adds to the thorough record of customer behaviour. Football clubs can gain insights from this complete picture and act on them to enhance their fans’ journey, loyalty and retail revenue.

Ultimately, ClearCourse Sports POS gives our clubs the power to delight their fans at every touchpoint.

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Wigan Athletic FC Level Up Retail via Digital Transformation

January 10, 2024

Wigan Athletic Football Club have recently undergone a digital transformation using ClearCourse Sports solutions. Hear head of retail at Wigan Athletic FC, Sam Swanton, talk about the Club’s journey, his experience of the retail overhaul, how the channels work together to enhance the fans’ experience, the results and what this means for the future.